‘Luxury water’ for £80 a bottle? It’s ignorant, insensitive and irresponsible

Limited edition water harvested from melting polar icebergs, is now on sale at Harrods. It’s just another ugly indicator of our world’s many inequalities

We’ve reached peak bottled water. From today, for a sweet £80, Harrods will sell ‘luxury water’ harvested from icebergs off the coast of Svalbard.

Svalbarði is the brainchild of Jamal Qureshi, a Norwegian-American Wall Street businessman who visited the archipelago in 2013, and returned with melted iceberg water as a gift for his wife. He then, it seems, decided to bring this water to more people.

Astonishingly, the governor of Svalbard has approved Qureshi’s venture. He charters an icebreaker to make two expeditions a year, in the summer and the autumn when icebergs calve away from glaciers that run into the sea. One-tonne pieces of ice are carved from these floating bergs at a time. Using a crane and a net, they are lifted onto the boat and taken to Longyearbyen to be melted down into bottles of “polar iceberg water” which has has “the taste of snow in air”. On each expedition, Qureshi plans to harvest 15 tonnes of ice to produce 13,000 bottles.

Read the full article: ‘Luxury water’ for £80 a bottle? It’s ignorant, insensitive and irresponsible

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s