Limited edition water harvested from melting polar icebergs, is now on sale at Harrods. It’s just another ugly indicator of our world’s many inequalities
We’ve reached peak bottled water. From today, for a sweet £80, Harrods will sell ‘luxury water’ harvested from icebergs off the coast of Svalbard.
Svalbarði is the brainchild of Jamal Qureshi, a Norwegian-American Wall Street businessman who visited the archipelago in 2013, and returned with melted iceberg water as a gift for his wife. He then, it seems, decided to bring this water to more people.
Astonishingly, the governor of Svalbard has approved Qureshi’s venture. He charters an icebreaker to make two expeditions a year, in the summer and the autumn when icebergs calve away from glaciers that run into the sea. One-tonne pieces of ice are carved from these floating bergs at a time. Using a crane and a net, they are lifted onto the boat and taken to Longyearbyen to be melted down into bottles of “polar iceberg water” which has has “the taste of snow in air”. On each expedition, Qureshi plans to harvest 15 tonnes of ice to produce 13,000 bottles.
Read the full article: ‘Luxury water’ for £80 a bottle? It’s ignorant, insensitive and irresponsible